North Korea has around 21,000 artillery pieces aimed at South Korea. It seems that every week we’re exposed to North Korea’s increasingly shrill denunciation of how western society is making Seoul the epicenter of decadence.
There may be just a little bit of jealousy at play here. You can sit behind an artillery piece wearing camo, but just across the border in Seoul fashion is increasingly global – and the styles on the fashion walks of South Korea are gaining worldwide attention as you can see here
Seoul is increasingly becoming a fashion hot spot. Dior and Chanel have now taken their places on the Seoul high street and there is no reason to believe that other global mega fashion labels will not follow.
The fact of the matter is that when Dior opens a cutting edge showroom in Seoul something is happening as far as style is concerned.
The Seoul high street now boasts outlets with well known western names such as Burberry and Prada – and local consumers are hungry for more.
It’s not just western style that is drawing more and more Korean consumers to the showrooms of these upmarket brands, there are plenty of local designers that are hitching their Asian stars to these brands and dresses Asian artists have been invited to provide their own interpretation of the ‘Lady Dior’ handbag – and the local styles have been flying off the shelves.
At the same time style is not just product – the entire ‘style philosophy’ has taken Seoul by storm. On the high street cafes and VIP fitting rooms are part and parcel of the style experience. It seems like the locals are more than happy to embrace the red carpet experience of western style high fashion.
But why Seoul as a fashion capital? It seems like the slowing Chinese economy has people looking to this city as an alternative to western destinations such as Paris, Milan, Rome and London. It’s closer for the growing Chinese consumer market – in fact it’s now the fourth largest high fashion market after traditional markets such as Hong Kong, India and China itself.
So which consumers are powering the Seoul market? It seems that it’s the Chinese consumer and the Japanese market. These consumers have been driven to Seoul by the increasing popularity of K-Pop, the K-pop fashion and music sensation that is getting increasing amounts of TV time in markets across the world.
It’s also extremely good value to jump on a plane and spend a weekend in Seoul – the abundance of budget airlines servicing the city from destinations across Asia is making it into one of the most popular destinations for high fashion shoppers in the region.
And the popularity of Korean fashion clothes is now making it part of the mainstream western fashion scene. Increasingly Korean fashion is making it big on the high streets of the western world.
So, if you’re into high fashion Seoul is one of the up and coming destinations to find out what will be hitting the shelves next season. Book a ticket and get a step ahead of the fashion forward crowd.